UX Leader with over 20 years of experience in UX and UI design, experience strategy, human-centered design, service design, product development, B2B SaaS and agile development.
Proven track record of defining and delivering innovative and differentiated products and services, including a number of industry firsts inspired by user needs and business goals. Takes a hands-on approach to design while building, managing, and growing teams. Comfortable with in-house or agency environments and has extensive experience with international teams. Fluent in all aspects of digital marketing. Bilingual English/Spanish.
Experience
DIRECTOR – PRINCIPAL USER EXPERIENCE DESIGNER
ADP Oct 2017 – Present
ADP is a B2B SaaS based technology company focused on providing user-friendly HCM products. Achievements include redesigning ADP’s North American Tax Engine from DOS to a web-based application, redesigning the HealthCare Compliance product that allows businesses to stay compliant resulting in overall client satisfaction of net promoter score and working on Wisely, ADP’s B2C intro into Fintech
DIRECTOR, EXPERIENCE DESIGN
Independent Contractor May 2017 — Oct 2017
Consultant for advertising agencies throughout the USA and Europe. Clients such as Honda Powersports, NIH, Wolfenstein, Avisare, and new client pitches. Working as an Individual Contributor remotely embedded within teams for Dailey LA, Wondros, Midnight Oil, and Contend.
DIRECTOR, EXPERIENCE DESIGN
Saatchi & Saatchi LA Jul 2012 — May 2017
Advertising agency with growth in digital services for Toyota’s digital properties. Helped implement UX practice and offerings within the agency. Managed team that led all of User Experience for Toyota’s digital properties for responsive website and mobile app.
DIRECTOR, EXPERIENCE DESIGN
Deutsch LA Jun 2010 —Jul 2012
— Established and managed the User Experience discipline at Deutsch LA— Accountable for quality of experience for all digital projects— Responsible for guidance and relationship management of Client executives— Led all User Experience for pitch work
LEAD USER EXPERIENCE DESIGNER
CitySearch Oct 2009 — Apr 2010
— Established UX vision and team and led site redesign/rebranding process and strategic vision for website— Created personas, concept models, process diagrams, use-case models, mood boards, storyboards, wireframes, functional specifications, site maps— Designed mobile and tablet applications for Citysearch.com
LEAD USER EXPERIENCE DESIGNER
Live Nation Jun 2010 — Jul 2012
— Established UX standards and Internationalization of Live Nation digital properties— Conducted usability studies on Live Nation Ticketing ecommerce engine and consumer facing website to improve overall flow and user experience